Our Story
Born in the desert.
Brewed for the bold.
ABU blends ancient flavor traditions with modern sparkle. Every can is a tribute to the markets, gardens, and sunsets that inspire us.
🥭 New: Mango Oasis Seltzer
Taste theOasis.
Bold tropical flavors brewed sparkling fresh. From sun-drenched mango to petal-soft pomegranate — ABU is your daily escape.
0
Calories
100%
Natural
5
Flavors
The Lineup
Every flavor, a destination.
SPARKLING •
Mango Oasis
Sun-ripened mango with a crisp sparkling finish.
Sparkling • 0 Cal
Pomegranate Rose
Jewel-bright pomegranate kissed with rose petals.
Sparkling • 0 Cal
Lemon Mint
Cold-pressed lemon and garden mint. Pure refresh.
Sparkling • 0 Cal
Cucumber & Cardamom
Cool cucumber with warm cardamom spice.
Born in the desert.
Meet the Team
The Faces Behind ABU
Founder
Sal Abu Hasou
Founder – ABU Safa
Sal Abu Hasou is an entrepreneur and founder behind ABU Safa, a premium non-alcoholic beverage brand focused on delivering refreshing, high-quality drinks. With family roots in Jordan, Sal lived in Yonkers, New York, before making California his home for the past 40 years.
Blending cultural influence with a modern vision, he is passionate about creating products that bring people together. Through ABU Safa, Sal is building a brand that represents taste, community, and a fresh alternative for today's consumers.
Wear the Vibe
ABU Merch Drop
Limited collegiate-style essentials. Heavyweight cotton, made to last.
ABU Classic Cap - Coming Soon
Heather Grey
$28
ABU Heather Tee- Coming Soon
Heather Grey
$34
ABU Crewneck- Coming Soon
Heather Grey
$58